What is the story behind Moov?

The founders of Moov love to be active and exercise. But some days they find themselves needing motivation. They found that the novelty of fitness trackers quickly wore off and didn’t tell them what to do and how to workout better. That’s why they created Moov. A fitness wearable that doesn’t simply track steps passively, but actively guides, pushes and cheers on people to move more. Moov focuses more on getting people to workout correctly and efficiently. By giving real-time actionable feedback, Moov can coach people to push themselves to help achieve their fitness goals.

With the addition of Moov HR™, we want everyone to be able to get the most out of their workouts and having accurate heart rate measurements is a crucial part of that. Despite current wearables, boutique gyms, and other devices that claim to provide heart rate measurements, accuracy is not always reliable.

Moov HR™ uses heart rate to get users in their target heart rate zone and then pushes them through High Intensity Interval Training (HIIT) workouts for optimal results.

Moov believes that personalized, professional fitness coaching should be accessible and not just a luxury for a select few.

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